Make It Better
A social media campaign created for Zola, a wedding registry company, highlighting the Cuisinart products available for couples.
While interning at The Working Assembly, I was part of the creative team for a social media campaign aimed at highlighting the partnership between Zola and Cuisinart. Through visual puns and wordplay, I helped develop a series of 3 videos that showed the journey from wedding day to newlywed life with the help of Cuisinart products.
CAMPAIGN DEVELOPMENT + copywriting
PROJECT CREATED WHILE INTERNING AT THE WORKING ASSEMBLY
From Wedding to Getting.
To emphasize the easiness of obtaining these Cuisinart products through Zola's registry system, I played of common wedding imagery, like the bouquet toss, rice throwing and the proposal, and connected them seamlessly to domestic situations in a newlywed's life. This, along with fun word pairings, help show the simplicity of using Zola's registry to obtain these products.