Mark Chan
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Make It Better

 
 

Make It Better

A social media campaign created for Zola, a wedding registry company, highlighting the Cuisinart products available for couples.

While interning at The Working Assembly, I was part of the creative team for a social media campaign aimed at highlighting the partnership between Zola and Cuisinart. Through visual puns and wordplay, I helped develop a series of 3 videos that showed the journey from wedding day to newlywed life with the help of Cuisinart products.

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CAMPAIGN DEVELOPMENT + copywriting

Created while working AT THE WORKING ASSEMBLY

 
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From Wedding to Getting.

To emphasize the easiness of obtaining these Cuisinart products through Zola's registry system, I played of common wedding imagery, like the bouquet toss, rice throwing and the proposal, and connected them seamlessly to domestic situations in a newlywed's life. This, along with fun word pairings, help show the simplicity of using Zola's registry to obtain these products.